photographs: Octavuss y Nuel Puig.
interior design project.
The Racing Club was born from a clear idea: to turn speed into inhabitable emotion. In this ephemeral creation for the new collaboration between Porsche and Smeg, I wanted to explore how movement, energy, and the precision of a racetrack could be transformed into a domestic, aesthetic, and sensory experience. My intention was not to recreate a circuit, but to reinterpret the feeling of speed—that blend of adrenaline, control, and beauty—within the language of design. I wanted the visitor, upon crossing the threshold, to feel that design can also roar—that it can have pulse and rhythm—yet from a place of calm, sophistication, and the stillness that only a habitable space can offer.
From the outset, I knew the project had to move. It could not be static. Every line, every reflection, every surface needed to tell a story of motion. That is why the space unfolds within a vibrant pink container—an unexpected shell framing an interior dominated by white, black, and the characteristic tones of the collection: Carrara White and Shade Green. This contrast between exterior and interior is not merely aesthetic, but symbolic. The pink represents emotion, surprise, vital energy; while the monochrome interior conveys control, precision, balance. Like a car that accelerates and brakes, the space oscillates between tension and calm, between speed and contemplation.
Graphic bands sweep across the floor and walls in a continuous dance. They are not there to decorate, but to suggest movement, direction, the invisible trace left by something passing at great speed. They are the footprint of motion, the memory of velocity that cannot be seen, but can be felt. These lines act as the narrative thread of the entire project: design understood as action, as impulse, as contained energy. The visitor enters and, without moving, feels immersed in a flow. Everything vibrates, everything breathes, everything has rhythm.
But The Racing Club is not only about form. Its true essence lies in what it provokes. It is an installation conceived for the senses—sight, hearing, touch, even taste. Here, design, music, and flavour converge to create a total experience. I did not want the visitor to simply look at the objects, but to live them—to understand that design can be an emotion in itself. Every sound, texture, and reflection has been carefully considered to awaken sensations. There is rhythm, there is pulse, there is an echo of an engine that cannot be heard, but is felt in the vibration of the space.
The collaboration between Porsche and Smeg allowed me to work with two universes that appear opposite but are deeply connected: sporting precision and domestic sensitivity. Porsche represents movement, power, perfect engineering; Smeg, warmth, elegance, everyday emotion. Together, these two brands embody the duality I seek to explore as a designer—the union of technique and emotion. In The Racing Club, that union becomes visible. The Smeg appliances, reinterpreted here as sculptural pieces, engage in dialogue with the concept of speed. Their glossy surfaces reflect the light and the lines of the space, becoming part of the scenography. They are machines that breathe design—objects that transcend function to tell a story of movement and beauty.
“My intention was to transform everyday objects into the protagonists of a sensory story—to translate the roar of an engine into the sound of water boiling, of coffee being served, of design coming to life within routine.” That phrase sums up the project’s philosophy: turning everyday life into emotion. In The Racing Club, making a coffee is as intense as accelerating through a curve. Opening a fridge, pouring a cocktail, or turning on an oven become choreographed gestures—actions that gain new meaning. Because when design is well thought out, every everyday gesture can become an aesthetic experience.
Light is another essential element. Precise, controlled, almost cinematic, the lighting reinforces the idea of motion. There are no static shadows—everything seems to flow, to shift, to advance. It is a light that does not simply illuminate, but accompanies. Like the headlights of a car at night, it guides the gaze, sets the rhythm, creates depth. Its reflection on the surfaces evokes a sense of suspended speed—as if time within the space moved at a different frequency.
Beyond the visual impact, what interested me most was provoking a physical emotion—that the visitor could feel the heartbeat of the space, that their body would respond. The Racing Club is not something to be observed, but inhabited. It is an experience that accelerates from within—a place where design reaches the speed of desire. Where the home ceases to be static and becomes a circuit: an emotional route where every gesture carries intensity, where movement lies not in the objects, but in the experience of those who live them.
This project reaffirms something I deeply believe in: that design can transform the ordinary into the extraordinary. That it can move, touch, and stir emotion. In The Racing Club, speed is not about kilometres per hour, but sensations per second. It is the vertigo of beauty, the pulse of matter, the emotion of the instant.
In the end, what remains is not the colour, nor the form, nor even the name of the brands—but an experience: the feeling of having been inside something that was moving. And that is, perhaps, the best definition of this project—a space that vibrates, that breathes, that accelerates, yet at the same time invites us to pause. To understand that, ultimately, true speed can also be found in stillness.
©2025 sigfrido serra studio. All Rights Reserved.
