club x, Hager Space, Casa Decor 2024

Photographs: Nacho Uribesalazar and Nuel Puig
Interior Design Project

club x, hager space, casa decor 2024.

Everything comes back, and now the seventies are back. That was the spark that ignited Club X, the space I designed for the German brand Hager at Casa Decor Madrid 2024. But it is not just about recreating an aesthetic; it is about capturing a spirit, an energy that remains alive and that I wanted to bring into the present with a fresh, emotional, and technological perspective. When you enter, the first thing you feel is how the organic architecture envelops you, like a liquid embrace that invites both getting lost and finding yourself at the same time. From that first curve, the experience becomes more than just a space: it is an atmosphere where design speaks, provokes, and connects.

The seventies in Club X are not just a visual inspiration; they form the foundation for reclaiming a way of living that had been fading. Joy, hedonism, music you feel in your body, conversation that becomes ritual… all of this is there, condensed in a space that functions as a large “conversation pit,” that iconic typology that encourages us to pause, slow down, and enjoy the moment. The space invites you to sit, look, listen, let yourself be carried by the softly but constantly playing disco music, and why not, enjoy a cocktail with friends. Here, design is not just image; it is a facilitator of encounters and shared emotions.

I wanted the colour palette to speak with strength and personality, without compromise. White and blue set the rhythm, a blue that holds special weight for me: the perfect blend of technology, emotion, and the Mediterranean light of my homeland, Valencia. This deep blue changes throughout the day, sometimes powerful, sometimes soft, and here it connects the brand’s identity with the atmosphere I wanted to create. The colour does not remain in the paint; it flows through volumes, details, and the way natural and artificial light bathes every corner, making the space breathe and transform with every movement.

The tribute to the artistic avant-garde of that decade is another cornerstone of Club X. The presence of Manuel Nieto, a Valencian artist whose energetic pop work dialogues perfectly with the mobile architecture of the space, adds an extra layer of life and movement. Thanks to the technology provided by Hager, the art is not just a static image; it vibrates, illuminates, and transforms. Here, light is not merely functional; it is another material of design, capable of moving and generating sensations through its technical precision and poetic quality.

The project draws on cultural references I deeply admire: the explosiveness of Kenzo Takada, his irreverent way of mixing cultures and colours, and the futuristic boldness of Verner Panton, whose shapes and colours broke moulds and continue to inspire. Panton represents, for me, that connection between past and future, a bridge that Club X constantly seeks to cross, merging nostalgia with innovation. It is a space that does not look back to remain there, but to project forward with courage and creativity.

One of the elements I enjoy most in the project is the central “bell-shaped” column, a structure that is more than a support—it is a habitable sculpture. Developed with the team at Arquitalia and the expert hand of Fucking Wood, this piece unites tradition and avant-garde, craftsmanship and innovation, form and content. Each module is crafted with almost obsessive precision, attending to textures, junctions, and the tactile experience. Here, luxury is not in excess, but in the authenticity of the materials and the uniqueness of the piece. It is a luxury that is felt, that can be touched, inviting you to pause and appreciate the detail.

The accessories from The Masie complete the atmosphere with pieces that are small jewels of artisanal design, full of soul and personality. They are not decorative elements placed at random, but gestures with intention, nods to the glamour of the seventies that simultaneously speak a contemporary language. Each lamp, each object, is there to reinforce a coherent narrative, where everything adds value and nothing is superfluous.

But Club X is more than a spectacular interior. It is a proposal to inhabit life differently, where the personal, the emotional, and the collective intertwine without barriers. A place that does not impose rules, but invites experimentation, play, and celebration. Here, design becomes a choreography of shapes, light, sounds, and sensations. Disco music is not merely an aesthetic nod; it is the soundtrack of an attitude: that of someone who chooses to dance, enjoy intensely, and truly connect.

In Club X, design has a transformative power. It breaks away from the usual linearity, embracing curves that define spaces and textures that speak to the sense of touch. It reminds us that beauty can be playful, that technology can move us, and that interior design, when born from authenticity, becomes an invitation to pleasure and to life. It is also a celebration of creativity as a driver of cultural change, a tool to imagine futures where freedom, expression, and coexistence take centre stage.

Entering Club X is almost a ritual. Crossing its threshold means stepping into another time, another logic, another rhythm. A place where the boundaries between art, design, architecture, and life blur, and every gesture—from switching on a light to sitting down for a conversation—takes on new meaning. It is a celebration of freedom, of colour, of togetherness. Above all, it is a place to dance again, to rediscover the joy of being together and enjoying life to the fullest. So get ready for that “last dance” at Club X, because sometimes, design can sound just like an unforgettable song.

Acknowledgements: Hager Group, The Masie, Fucking wood y Arquitalia.